TARGETING BASED ON INTENT OR PRESENCE

专利名称：TARGETING BASED ON INTENT OR

PRESENCE

发明人：CHARANIYA, AMIN,TANG, AILEEN,GUPTA,

ANKUR,DOWDELL, JAMES,HASHIM, SMITA

申请号：EP12853299申请日：20121116公开号：EP2638521A4公开日：20140813

摘要：Methods, systems, and apparatus, including computer programs encoded on acomputer-readable storage medium, for campaign management. A method includes:presenting a user interface to a sponsor for customizing targeting information for acampaign including a control for specifying targeting criteria, where at least one

targeting criterion includes a presence of a user in a proscribed geographic location or anindication of an interest by a user in the location; receiving a selection from the sponsorof targeting criteria to be associated with the campaign including a selection of one orboth of user presence and interest; evaluating content delivery options for presentingcontent associated with the campaign including determining for a given content requestwhether a user is present or merely interested in a geographic location; and servingcontent from the campaign when a content item request satisfies the targeting criteriafor the campaign.

申请人：GOOGLE INC.

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