1. Volume
(Units: billion bottles) Volume Region Entire Chinese market 2007 9.88 2008 11.39 2.23 0.37 0.59 0.58 1.56 0.85 1.10 2009 14.13 3.12 0.29 0.66 0.59 1.68 0.94 1.35 Si Chuan Gui Zhou Jiang Su An Hui Shan Dong Liao Ning He Nan 1.62 0.29 0.55 0.49 1.58 0.65 0.94 500ml per bottle ( Average standard of Baijiu bottles)
-Production volume of Baijiu is stable and increasing steadily.
-Production volume of Sichuan Baijiu accounts for more than 20% of the domestic market.
-Although the volume of ShanDong Baijiu is large. The Shandong Baijiu is of less value and the companies are small. Those brands are cheap and cheesy.
2.Sales Revenue of entire China and regions
(Units:billion RMB) revenue Region Entire Chinese market 2007 124.19 2008 139.10 2009 155.79 Si Chuan Gui Zhou Jiang Su An Hui ShanDong 45.98 8.15 6.67 NA 12.73 1.68 6.53 58.96 8.24 8.00 NA 16.80 3.55 9.52 79.59 12.80 NA 10.93 20.13 5.80 11..64 LiaoNing He Nan -Guizhou is one of the smallest Baijiu production places but its sales revenue is the highest owing to Moutai.
-Jiangsu grew 12% at 2008 because the reform of its biggest company --Yanghe.
3. Profits of entire China and regions
(Units: billion RMB) Profits Region Entire Chinese market Si Chuan Gui Zhou Jiang Su An Hui ShanDong 2007 14.92 5.65 4.28 0.59 0.53 0.73 0.09 0.80 2008 20.34 7.09 6.80 0.79 0.60 0.97 0.19 1.17 2009 25.62 9.23 7.10 1.87 0.90 NA 0.30 NA LiaoNing He Nan -Profits of the nation in 2009 grew 53 billion, in a rate of 26%. -Regionally, Jiangsu grew the fastest in 2009(137%), because the new series of YangHe Company is one of the best sellers in 2009.
Summary of SiChuan
According to sales revenue, Wuliangye, langjiu, luzhoulaojiao and JianNanChun hold great part of the market of Baijiu in SiChuan.
1. Volume
(Units:billion bottles) Volume Brands Wuliangye 2007 0.19 2008 0.15 0.03 NA 0.12 NA 2009 0.20 0.05 0.27 NA NA LangJiu LuZhouLaoJiao JianNanChun The rest 0.02 0.18 0.16 0.57 500ml per bottle. ( Averge standard of Baijiu bottles)
-The volume of Baijiu in Sichuan was influenced by the earthquake in 2008,but most of them recovered quickly in 2009.
-Apart from the reason of earthquake, the changing of product structure also leads to the reducing of volume of wuliangye in 2008.
2. Sales Revenue
(Units:Billion RMB) Revenue Brands Wuliangye 2007 7.32 2008 7.93 2.10 3.80 2.73 42.40 2009 11.13 3.50 4.37 2.80 57.79 LangJiu LuZhouLaoJiao JianNanChun The rest 1.33 2.93 3.60 30.08 -Langjiu and Wuliangye have a growth rate of 66.6% and 40.35% in sales revenue in 2009 thanks to the reform of product structure and investment of advertising. -Other Baijiu producers in Sichuan have a great progress during 2007-2009 . It means Sichuan baijiu market will be more competitive in the future.
3. Profits
(Units:Billion RMB) Profits Brands Wuliangye 2007 3.37 2008 3.75 NA 2.25 NA 2009 6.47 NA 2.58 NA LangJiu LuZhouLaoJiao JianNanChun NA 1.45 NA -Wuliangye replaced Moutai becoming the No.1 Baijiu producer in China in 2009.
Jiang Su
-According to sales revenue, Yang He,Shuang gou and Jin shi yuan hold about 47% market share of Baijiu in Jiang Su.
1.Volume
(Units:Billion Bottles) Volume Brands Yang he 2007 0.245 2008 0.368 0.089 NA NA 2009 0.50 NA NA NA Shuang gou Jin shi yuan The Rest 0.04 0.06 0.205 500ml per bottle. ( Averge standard of Baijiu bottles)
-Prodution volume of Yang He is stable and increasing steadily.
-Production volume of Yang He accounts for more than 44% of the Jiang Su market.
2.Sales Revenue
(Units:Billion RMB) Sales Revenue Brands Yang he 2007 1.86 2008 2.78 2009 4.1 Shuang gou Jin shi yuan The Rest 0.59 0.7 3.52 0.89 NA NA 1.33 1.29 NA -Yang He is of the highest sales revenue in the Jiang Su market and other brands are far behind.
-Among all the 3 typical BaiJiu brands Jiang Su, Yang He enjoys the biggest average growth rate of over 70.6% and 68.69%.
3. Profits
(Units:Billion RMB) Profits Brands Yang he 2007 0.48 2008 0.99 0.46 NA 2009 1.67 0.72 0.78 Shuang gou Jin shi yuan NA 0.4
GuiZhou
According to sales revenue, Moutai holds about 88.7% market share of Baijiu in GuiZhou.
1.Volume
(Units:billion bottles) Volume Brands Moutai 2007 0.04 2008 0.05 0.32 2009 0.06 0.26 The rest 0.25 500ml per bottle. ( Averge standard of Baijiu bottles)
-The volume of Moutai always be limited, but still control the great part of Chinese Baijiu market.
-Guizhou’s Baijiu industry is still in a very low production .
2.Sales Revenue
(Units:Billion RMB) Revenue Brands Moutai 2007 7.23 2008 8.24 1.22 2009 11.70 1.10 The rest 0.92 -Except Moutai, it almost have no competitive Baijiu producer in Guizhou.
3. Profits
(Units:Billion RMB) Profits Brands Moutai 2007 4.53 2008 5.39 2009 6.08 AnHui
According to sales revenue, Gu Jing Gong Jiu, Kou Zi Jiao and Ying Jia hold about 60.7% market share of Baijiu in AnHui.
3. Volume
(Units:billion bottles) Volume Brands Gu Jing Gong Jiu 2007 0.13 2008 0.13 0.10 0.12 0.24 2009 NA 0.09 0.15 NA Kou Zi Jiao Jin Zhong Zi Jiu The rest 0.08 0.11 0.20 500ml per bottle. ( Averge standard of Baijiu bottles) -Some light fluctuation occurred during the 3 years because of the earthquake in 2008 and severe punishments on drunk driving.
2.Sales Revenue
(Units:Billion RMB) Volume Brands Gu Jing Gong Jiu 2007 1.2 2008 1.46 1.56 2009 1.34 1.63 Kou Zi Jiao 1.31 Jin Zhong Zi Jiu The rest 0.79 NA 0.66 NA 1.05 6.62 -Despite of some decrease in sales revenue, it keeps going up year by year. Jin Zhong Zi Jiu enjoys a considerable growth rate of 60%.
3. Profits
(Units:Billion RMB) Volume Brands Gu Jing Gong Jiu 2007 0.26 2008 0.30 0.13 0.13 NA 2009 0.52 0.17 0.25 NA Kou Zi Jiao Jin Zhong Zi Jiu The rest 0.11 0.12 NA -The major profits of AnHui Baijiu market are shared by the local leading brands, some small brands sometimes can hardly survive
-High profits of AnHui Baijiu is attributed to people’s preference of Local brands.
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